More mental resilience through cultivating positivity in daily life. This is the goal of the award-winning app "Resilyou". Started as a student's project, the idea soon became a startup and I became part of the team at a crucial moment with the goal to redesign the whole design, including the branding, in order to release the app.
2021-2022
Branding, UX/UI Design (as part of the civil service at the "Reformierte Kantonalkirche St.Gallen"), Content Creation
I joined the Resilyou team during a crucial phase of their journey to publish their first version to the app store. They were still in beta testing with a prototype and a lot was still to be done. Before I started to redesign the app from the ground up, we stepped back to examine the brand's core values. Together with the team I crafted its mission and vision and some crucial copy, which was the base of a refreshed branding, that was unified by the idea of positivity and resilience. I was driven by the belief in Resilyou's potential to make a meaningful impact on users' daily lives, after all it paid off.